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A Co-Op TV satellite tour provides clients with a unique and cost-effective way to showcase their message while assuring a journalistically balanced piece. A co-op tour combines several non-competing products and/or services in a single segment. The total budget is divided proportionally among all participating clients, thus providing maximum editorial publicity in selected markets across the country at a fraction of the traditional tour budget. Throughout the year, PLUS Media produces many tours featuring a variety of timely topics including beauty, fashion, health, food, entertaining, lifestyle and gift ideas.
Each satellite tour reaches 15 to 25 top U.S. markets, with a combined total audience of approximately 4 to 10 million consumer impressions. In each market, we interview with the local media (leading news and magazine format TV talk programs) and present an informative, editorial segment hosted by a seasoned expert.
On the date of the tour, our expert greets each station live from our studios in New York City, and interacts with each station's anchor/show host. During the interview, our expert presents a live tabletop demo or a pre-taped video segment featuring all participating products/services and answers questions on the topic. Interviews are generally divided into an opening, a tabletop demo or voiced-over video segment, Q & A and closing.
PLUS Media fully coordinates, books, and produces each tour. The budget includes development, coordination and production, booking expenses, satellite feeds, models (if needed) and spokesperson fees. Following the tour, we provide our clients with a final report, including audience reach, as well as a tape with highlights of the tour.
| RECENT CO-OP TV SATELLITE TOURS |
July
Hitting the Road
Bathroom Makeovers |
August
Back to School Trends
Back to School Best
Back to School Fuel
At Home Spa
Back To Sports
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September
Eating Smart
Kids In The Kitchen
Our House
Teen Trends
Fall Makeovers |
October
Women's Health
Medicine Chest Makeovers
Women's Health News
Fall Feast
Halloween Party
Pamper Your Pet
Boyfriend Makeovers
Modern Maturity |
November
Holiday Travel Tips
Shopping @ Home
Home for the Holidays
Holiday Entertaining
Holiday Stressbusters
Tradition With A Twist
Fit For The Holidays
Dear Santa
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December
Ultimate Holiday Wishlist
Holiday Glamour
Holiday Gifts for the Family
Family Grab Bag & Stocking Stuffers
Gadgets & Gizmos
Last Minute Holiday Gifts
Spirit of The Season
'Twas The Night
New Year's Party
The Best Products of 2003 |
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| CO-OP TV SATELLITE TOUR SCHEDULE 2004 |
January 2004
New Year's Resolutions (health, nutrition & fitness)
New Year New You (beauty tips & products, fashion)
Travel Bargains (tips and ideas on how to travel for cheap)
Winter Wellness (health remedies, vitamins, fitness)
SuperBowl Party (snacks, party tips, décor)
Home Office (gadgets, stationary products, organizational tools) |
February 2004
Healthy Heart (National Heart month - food, health & fitness)
Valentine's Day Gifts
Perfect Romance (Creating the perfect mood)
Sweetheart Makeover (a couple makeover latest beauty and fashion for men and women)
Oscar Party (food, party tips, gift bags) |
March 2004
Essential Eats (Nutrition Month)
Identity Theft (gadgets, software, organizational tools)
Spring Break! (beauty & travel products)
Spring Makeovers (fashion, beauty, accessories)
Spring Cleaning
Spring Feast (flavors and eats of Spring)
Lawn & Garden (Cleaning, Decorating & Maintenance)
Allergy Relief (nutrition, health products, personal care items)
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April 2004
Home Improvements (Home Improvement Month)
Mini Van Makeovers
Tween Trends (trendy beauty, fashion, accessories for kids ages 7-12)
Body & Soul (Stress Awareness Month)
Prom Night (beauty, fashion, must haves)
Trend Setters (latest hot & popular trends) |
May 2004
Mother's Day Gifts
Modern Maturity (Older American's Month)
Furry Friends (pet care)
Summer Travel: Tips & Tools
Summer Entertaining (food and beverage)
Life's A Beach (beauty, fashion and leisure products)
Red, White & BBQ (food & outdoor entertaining) |
June 2004
Here Comes The Bride (fashion, beauty, gifts)
Father's Day Gifts
Perfect Picnic (food, beverage, easy outdoor dining tips)
Hitting The Road (car maintenance, destinations, car activities) |
July 2004
Hitting the Road
Bathroom Makeovers |
August 2004
Back to School Trends
Back to School Best
Back to School Fuel (Breakfast & lunch)
At Home Spa
Kids in the Kitchen |
September 2004
Eating Smart (Food & nutrition)
Teen Trends (Personal grooming, health & fashion)
Kids In The Kitchen (food, cooking tips, family fun ideas)
Fall Makeovers
Our House (Cleaning, Decorating & Maintenance) |
October 2004
Women's Health (wellness products, nutrition, fitness)
Pamper Your Pet (pet care)
Women's Health News
Fall Feast
Medicine Chest Makeovers (The Latest in Hygiene, Health & Beauty)
Boyfriend Makeovers (grooming, fashion)
Halloween Party
Modern Maturity (products for aging baby boomers & seniors) |
November 2004
Fit For The Holidays (fitness, nutrition, dieting during holiday season)
Holiday Travel Tips
Tradition with a Twist
Holiday Stressbusters (Getting organized for the holidays)
Shopping @ Home (Websites & Catalogues)
Home for the Holidays (Preparing Your Home for Guests)
Holiday Entertaining (Food & Beverage)
High-Tech Holiday Gifts
Dear Santa (Children's Gifts) |
December 2004
Ultimate Holiday Wishlist
Holiday Glamour (Beauty & Fashion)
Holiday Gifts for the Family
Super Stocking Stuffers (Small gifts)
Family Grab Bag (Gifts)
Gadgets & Gizmos (Cool low-tech & high-tech gift ideas)
Last Minute Holiday Gifts
New Year's Party
'Twas The Night (Really last minute gifts!)
The Best Products of 2004 |
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"PLUS Media provides a consistent media tour schedule with credible spokespeople. They know their markets and understand producers all across the country."
Cindy Riccio, Vice President Public Relations, Sara Lee Branded Apparel
"PLUS Media always helps me liven up a half hour. They'll offer a segment with some entertaining aspects as well as the information I need."
Debbie Burke, Producer, KFTY San Francisco
"We recently conducted a Satellite Media Tour with PLUS Media and not only were they easy to work with, but we were very pleased with the prominent placement of our client's messages. If given the opportunity, we'd love to work with them in the future."
Jackie Giusti, Ketchum Public Relations
"The tours are laid out in a simple, clear format and make our jobs very easy. Thanks so much!"
Ellen Dunn, Producer, WBTW Myrtle Beach
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