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Much like a Video News Release (VNR) on television, an Audio News Release (ANR) is a 60 to 90 second packaged news story that includes your product message points, targeted to national and local radio news departments. An ANR can also be customized for specific regional markets. The idea is to place your product in a news or news/talk program to give it the same visibility as other news and enhance its position in the market by showcasing it as a "newsworthy" item.
Our job is to create a "news" segment without giving it a "commercial/advertising" feel. Through electronic encoding and personal follow-up phone calls, we will be able to report how many stations used/aired the ANR and receive additional responses concerning publicity for the project. Overall reports are usually completed two to four weeks after the ANR is distributed via satellite.
| RECENT CORPORATE SPONSORS INCLUDE: |
| American Chemistry Council |
Quaker Oatmeal |
| American Plastics Council |
Foot Locker |
| American Red Cross |
The Canned Food Alliance |
| Hewlett Packard |
Tropicana |
| L'Oreal |
Uncle Ben's |
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"They really understand that we need to make news and have the best results for our clients."
Sharon Robustelli, Vice President, Marina Maher Communcations |
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