Our in-house media professionals target the best and most fitting programs for your segment, whether it's television, radio, or online.

Television

In-City Media Tour: In an In-City Media Tour, one of our hand-picked experts travels to 10+ top markets and delivers a 3 to 5 minute segment on a topic that falls under their expertise. We book placements in top Designated Market Areas (DMAs) across the country, targeting appropriate programs. This segment is tailored to perfectly fit the sponsor's brand or product messaging while still giving informative editorial tips on the topic. These segments use a tabletop demonstration for visuals and offer a unique live interaction between the hosts of the local show, our experts, and the sponsors; this interaction adds a special authenticity and credibility to the spot

Satellite Media Tour: Unlike the In-City Tour, a Satellite Media Tour (SMT) takes place in one location and all of the segments are completed in one day. The local television hosts interview the expert via a live satellite feed and in-ear monitor. The SMT is an opportunity to fully dress a set and completely control the tabletop presentation. We use a fashion stylist to dress our models or a food stylist to create fresh dishes if the segment calls for it, and our staff is on hand to re-set and re-dress for each live interview.

Radio

Radio Media Tour: In a Radio Media Tour, one of our handpicked experts is interviewed on 10 to 20 top national and local radio stations during the morning and afternoon "drive" hours. We target appropriate radio formats for a brand's message: News/Talk, Lifestyle, All Sports, Urban, Contemporary, and so on. As with our television segments, the goal here is to pair expert advice with a product or brand's messaging.

Radio News Release: A Radio News Release (RNR), also known as an Audio News Release (ANR), is a 60-90 second packaged news story that includes a brand or product's message points, targeted to national and local radio news departments. An RNR can also be customized for specific regional markets.

Social Media

Online Marketing and Internet Media Tours: We can help you maximize the potential of the internet at your fingertips. If you don't know where to begin, or your appeal is too specific (or not specific enough), we understand how to engage your product or service with the online marketplace. We get it. There's no one-size-fits-all approach to marketing or to social media. As with everything else at PLUS, your specific needs inform the direction we take for your success. And one thing's for sure: one-way broadcasting of your messages doesn't work. Online marketing is about connection and conversation. We'll help you identify your target audience, go where they are, and start a conversation that they'll want to participate in.

Media Consulting

We are your Brand Building Partner. We pride ourselves on our expansive Media knowledge. We know what's going on and offer the most effective means of communicating our clients' brand and message. PLUS is fully committed to finding the most efficient way to get the desired ROI. With nearly 30 years in the business, and Emmy award winners on staff, our media and brand experts are here to counsel, direct and support our clients every step of the way. We know that offering an effective strategy for achieving our clients' goals is the key to long-lasting relationships, and that's what we value most. Feel free to give us a call to discuss your goals and vision!